API’s and webhooks are just a great method to get systems talking for both basic and highly complexed integrations. The Infusionsoft CRM, via the Campaign Builder, can use an ‘http post’ function to send out contact data into external systems. By creating a webhook to capture and process this data a huge variety of projects and processes can be automatically achieved. Listed below are just some of the ways I have used webhooks over the years.
- Single SMS sends
- Automated mass SMS sends
- Automated Mail Merging
- Customer data movement between CRM’s
- Connecting CRM’s to external systems